simpletool.io

URL Slug Generator

Turn a title into a clean, SEO-friendly URL slug.

Slug generation runs in your browser. Your draft titles never leave your device.

Title or phrase

55 characters

Slug

10-ways-to-build-a-faster-website-the-ultimate-guide

52 characters

Preview URL

https://your-site.com/10-ways-to-build-a-faster-website-the-ultimate-guide

What is a URL Slug Generator?

A URL slug is the human-readable portion of a URL that identifies a specific page — the10-ways-to-build-a-faster-website at the end of a blog post URL, or the wireless-over-ear-headphones at the end of a product page URL. A slug generator transforms a plain-English title into that URL-safe form: lowercase, hyphen-separated, free of punctuation, accents, and emoji. Content teams use slugs to give every page a clean, readable address that works with search engines and does not break when shared over email or SMS.

SEO value is real but modest. Google's algorithm reads keywords in the URL; a descriptive slug can nudge rankings for its primary term by a small amount, especially for long-tail searches. More importantly, slugs affect click-through rates. Users scanning a search results page are more likely to click a URL that describes the destination than one that ends in /post-12345. A clean slug is also immune to the ID churn that happens when content moves between CMSes.

The mechanics of a slug generator are simple but full of edge cases. Start with the raw title, lowercase it, strip punctuation, collapse whitespace to a single separator, transliterate accented characters (cafécafe) so the URL survives when someone types it on a phone keyboard without the accented key, and trim to a target length without chopping a word in half. Optional passes: drop stopwords (the, a, of) for conciseness, convert & to and, keep numbers as-is.

Hyphen vs. underscore. Google has officially treated the hyphen as a word-separator and the underscore as a word-joiner since at least 2005. In a URL, cat-dog reads as two terms; cat_dog reads as one. The hyphen is always the right choice for SEO slugs. Underscore is occasionally requested for internal tools, legacy systems, or programming-adjacent routes.

Stopwords are a judgement call. Dropping the from "The Ultimate Guide" turns the-ultimate-guide into ultimate-guide — cleaner, but slightly odd to read when the stopword carries meaning (as it does in The Beatles). The generator leaves stopwords in by default; flip the toggle when you want them stripped.

Length matters. Google has no hard URL length limit, but URLs over ~75 characters get truncated in SERPs with an ellipsis. Blog slugs typically target 40–60 characters; product slugs can run longer if they carry meaningful keywords. The generator defaults to 60 and prefers to break on word boundaries — if cutting at 60 would slice a word, it backs up to the previous hyphen.

Privacy note: slug generation is entirely browser-side, so drafts of sensitive article titles (embargoed announcements, confidential product launches) never leave your device.

How to use the URL Slug Generator

  1. Enter a title. Paste or type the blog title, product name, or phrase.
  2. Pick a separator. Hyphen is the SEO default; underscore is occasionally required.
  3. Toggle lowercase, transliterate, stopwords. Defaults cover most cases.
  4. Set max length. 60 is a good blog default. 0 removes the limit.
  5. Copy the slug. One click places the slug on your clipboard.

Features

  • Hyphen or underscore separator; lowercase toggle.
  • Unicode transliteration: café → cafe, naïve → naive, Muñoz → Munoz.
  • Optional stopword removal with a sensible English default list.
  • Max-length trimming that prefers word boundaries.
  • Live preview URL to visualise the final page address.
  • All processing is browser-side — draft titles stay private.

Frequently asked questions

Should I use hyphens or underscores in my URLs?
Hyphens, for SEO. Google treats the hyphen as a word separator and the underscore as a word joiner — so cat-dog reads as two terms, cat_dog as one. Use underscore only when a downstream system specifically requires it.
Should I drop stopwords like 'the' and 'of'?
It depends. For long titles where the stopword doesn't carry meaning, dropping them keeps the slug concise. For titles where the stopword is part of the meaning ('The Beatles', 'A League of Their Own'), keep them in. Our generator leaves them in by default.
What's the ideal slug length?
40–60 characters is a good target for blog posts. Product pages can run longer if they carry keyword-heavy terms. Google truncates URLs over ~75 characters in search results; stay under 60 to keep the full slug visible.
Why are accents removed?
URLs with accented characters get percent-encoded by the browser (café becomes caf%C3%A9) which is long and ugly. We transliterate to ASCII so the slug stays readable everywhere — in links, in analytics, in email clients that don't decode URLs nicely.
Does URL structure actually affect SEO rankings?
A little. Keywords in the slug give a small ranking boost for the primary term and improve click-through rates on search results. The bigger SEO wins come from content quality, technical site health, and backlinks. Don't agonise over slugs; just make them clean and descriptive.